CXM
Customer Experience Management
through Digital Marketing, Website Development, and Application Development
About us
CXM – website building, application building, digital marketing, and customer experience management by understanding customers and building strategies that enable a customer-centric culture.
To improve satisfaction, loyalty and develop customers who believe so strongly in a particular product or service that they will convince others to buy and use it
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What our customers have to say about us
They chose us:
How it works
Our process is very simple!
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1
Needs characterization conversation
We start at the stage of characterizing the customer’s needs – to understand what the most important points are in the execution of the project, so that the final product will meet all the needs of the business
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2
Research
We carry out comprehensive research in order to understand how to approach the project, among other things we do competitor research, market research, checking customer needs, all in order to build a correct strategy for the service or product
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3
Building a strategy
Building a brand/product/service strategy according to the client’s needs, so that the strategy will fit the client’s business in a personalized way with an emphasis on all the important points
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4
Setting goals and metrics
Management by objectives is also known as focused management, we work according to precise objectives that are adapted to the general strategy and correspond to the business needs.
We use technological measurement tools to check the indicators that were defined in advance and were updated during the project process.
If the organization does not have indicators and goals, the organization does not progress -
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Execution phase
The execution phase is the phase in which we work on the establishment of the project, if it is about building websites or apps and if it is about the digital marketing of the business.
Of course, after the establishment, there is a repeated process of execution in which we do the current work in the best way in order to bring the best performances, products and achievements!
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Management and Control
Project management is a cornerstone of our work, in order to be able to satisfy the needs and desires of our customers, we work with regular methodologies in order to maintain a high standard
The control verifies that the execution is in accordance with the plan and improves the planning for the future
FAQ's
Why is it important to manage the customer experience?
Customer experience has become a critical differentiator in the hyper-competitive and hyper-connected global marketplace.
There is tangible business value in managing the customer experience effectively. Good customer experience management can:
Strengthen brand preference through differentiated experiences.
Increase revenue with incremental sales from existing customers and new word-of-mouth sales.
Improve customer loyalty (and create advocates) through memorable customer interactions.
Lower costs by reducing customer churn.What is the customer experience?
Customer experience is the impression your customers have of your brand throughout the customer’s consumer journey. It affects their view of your brand and affects factors related to your bottom line including revenue.
How to create a great customer experience?
To create a great customer experience, you need to prepare the customer journey map, create buyer personas, establish a positive relationship with the customers, conduct surveys and feedback tests, create useful content and build a community around the brand.